Rainwater. The infinite water source for cities, inspired by nature
FieldFactors rebranding
Actions:
- Brand strategy
- Visual identity
- Brand architecture
- Definition of products and services portfolio
- Corporate catalogues
- Team training
We developed the FieldFactors brand to transform it into a unique concept with a positioning clearly differentiated from their competition.
The solutions offered by many water technology companies cannot guarantee that the system is or maintains circularity; FieldFactors’ method, however, does guarantee it. Its foundation: the idea of infinity. By adding a second work cycle, their underground technology inspired by nature collects rainwater, stores it, and treats it so it can be reused. It is the concept of infinite circularity that allows water to be reused and become an unlimited resource.
Through this revolutionary technology, the company offers a sustainable solution that expands water availability in cities while reducing costs, while also replenishing natural reserves.
FieldFactors is a Dutch company that integrates urban design, engineering, and science to create nature-based solutions. Like an iceberg, their simple and colorful urban gardens hide the true innovation: underground systems that collect, store, and filter rainwater for continuous reuse.
Their multidisciplinary team has developed this circular technology that transforms water into an infinite resource, enabling greener, healthier cities prepared for the future.
FieldFactors tasked us with communicating how their technology could expand urban water availability whilst reducing costs sustainably, as well as building their brand and positioning it in the market. Our challenge: to present their complex engineering in a simple and attractive way, with a disruptive yet accessible proposition. A challenge as complex as it was fascinating.
Through collaborative sessions with their team, we identified key values and defined the value proposition, messages, portfolio and web funnel. These sessions revealed the brand’s real value for achieving its objectives. We structured their offering according to their clients’ needs and established a comprehensible brand architecture for their products and solutions.
We synthesised the brand with an essential concept: “infinite circularity”. FieldFactors draws inspiration from nature to create cities with unlimited water circuits. The redesign of their logo symbolises this infinite cycle through a reinterpretation of the infinity symbol: two connected circles where the vertical collects rainwater and the horizontal preserves and treats it underground for reuse.
To efficiently convey the benefits of FieldFactors, we created a clear brand story with a clear and powerful communication style. We involved their team in copywriting sessions to integrate brand knowledge within the company and its communication. We built accessible texts that connected with the needs of different audiences and aligned with the brand identity. This strategy was applied across all media, taking advantage of every opportunity to convey benefits, meaning, and values in an accessible language.
The people
Conveying the values and utility of FieldFactors to potential clients was key, but we also needed to reach citizens who live alongside their technology. We designed informational posters for construction sites, generating interest about the project’s sustainability policies. This initiative promotes connection between citizens, local governments, and companies adopting these systems, sharing the vision of a sustainable city.
To bring FieldFactors’ message closer to their clients, we created strategies and marketing materials personalised to their specific needs. We developed value propositions, content and sales materials adapted to the expectations and habits of each of them. Additionally, to explain the operation, processes and benefits of the brand in an accessible way regardless of technical knowledge, we created explanatory videos, graphics and infographics, allowing anyone to understand FieldFactors and the transformative potential of their infinite circularity technology.
