Enzymes building a sustainable future
Zymvol rebranding
Actions:
- Brand strategy
- Rebranding
- Art direction
- Global identity
- Brand contents
The challenge: transforming the invisible into indispensable
ZYMVOL, a pioneer in molecular modelling, faced a paradox: despite being revolutionary in its technology, it was still perceived as merely a technical tool barely differentiated from its competition. We unveiled its true value, transforming its scientific narrative into a strategic proposition that integrates ZYMBRAIN and positions ZYMVOL as an indispensable partner in the industrial sustainable revolution.
Clarity with depth: from molecule to strategy
We shake up foundations by applying our four-dimensional methodology, working directly with their scientists to reveal the transformative essence: “reinventing how we create everyday products”. We didn’t simplify their science; we made it understandable without losing its power. We converted algorithms into narratives, transforming their technical complexity into a strategic vision that resonated with both scientists and decision-makers.
Visible science: identity system with purpose
We developed a visual system that communicates ZYMVOL’s transformative value at first glance. It’s not aesthetics for aesthetics’ sake; it’s the visual materialisation of their disruptive capability. Each element connects science and strategy, protecting their intellectual property while inspiring new innovation paradigms. The integrated ZYMVOL-ZYMBRAIN architecture doesn’t merely coexist; it mutually enhances under a shared purpose.
Touchpoints that educate and transform
We build experiences that translate molecules into tangible value. The explanatory video doesn’t just show; it reveals the transformative impact on industrial processes. The templates aren’t mere visual containers; they’re strategic tools that communicate clearly at each touchpoint. Every element of the brand kit builds bridges between scientific complexity and strategic business decisions.
Tangible value: from tool to shared vision
ZYMVOL has moved from explaining algorithms to leading conversations about the sustainable future of industry. Their proposition now clarifies how they transform industrial projects, making them more efficient and sustainable. The result is not just a renewed brand, but a platform from which ZYMVOL articulates a vision where the sustainable future is a collective construction, with them as essential facilitators of this transformation.
